(Warning - newbie question to follow.)

What's the trick to keep your water (Or whatever beverage you take on the bike) cold on long rides?

I bought one insulated water bottle, and it doesn't stay cold for during a 1 - 2 hour ride.

I even froze one full regular water bottle solid before a ride, and the water was lukewarm within 30 - 40 minutes.

What's the trick? Just suck it up and drink it warm?