I found an off brand soft-shell jacket in a sporting goods store, then snagged a Columbia soft shell jacket on steep discount last spring. They are designed for skiing, I believe, but also make great cycling jackets for cold weather. I ride down to zero degrees farenheight in them, and cross country ski in them.

Its ok to have a collection of windproof/waterproof outer garments that you can layer underneath. Find something that fills a niche your gortex shell does not for added diversity.