The ad posted earlier was in the Los Angeles Times. It was placed by ToyTown in Rosemead, CA.
I looked up the address (8914 Valley Blvd) on google -- it is now a RiteAid.

I searched more ads for Frejus. ToyTown appears to have had the lock on imports since they were the only ones advertising it between 1961 and 1967. The San Gabriel Bicycle Store advertised it from 1959 to Jan 1961, then disappeared from the map. ToyTown stopped advertising it in 1967 and I can't find any mention of Frejus thereafter in the LA Times (either ads or news)..

I posted a bunch more ads at Photobucket that might give a better idea of components and relative pricing. The dates of the ads and who placed them are included in the description.
http://s888.photobucket.com/albums/a...odtxyz/Frejus/