Joined the "I bike 2 Work" organization last June. I stated biking with my new Trek Navigator 3.0 in the beginning of that month. They first sent me a T shirt than a couple of weeks later I was sent a certificate for a $100 bike tune up at the local quality bike shop.
I bike about 15 miles round trip to work every day it doesn't rain. I have since obtain a new Trek 7.5 FX to do this commute and use the Navigator on weekends on the local bike path.