I manage a group of new wireless stores in New Haven, CT. I ride to the train from my house, and then between all four stores, usually visiting each store twice daily. I ride a lot. And because of it, I get to work faster than my colleagues in cars. I bring the bike into every store. Our target demographic is people who don't have credit or high incomes, most of them ride bikes...we share stories. They think I'm alright. My boss loves it.