I'm thinking about it and no it's not. Looks like they wanted their acronym to by "RYD" as in ride. So it looks like they pushed the R and the You together to spell "your" the wrong way, so their acronym is not RYRD, which, well spells nothing. So they kind screwed up their logo. your does not mean you're. there is no "you are" in your. you're is a contractions, your is possession. you don't posses death, it kills then possesses you.

oh and i know i used a run on sentence (i know someone will get on me for that), i was typing as is i was verbally telling this to someone.