Originally Posted by
Machka
It might seem like a good idea to them ... but I don't think it does much for getting the ordinary woman into cycling.
Maybe they're going along with "sex sells", maybe they're trying to say that women can be top-level racers and still retain their feminine qualities (just in case there are any women who are afraid of turning into Tammy Thomas by riding hard).
Those are my guesses. But, yup, presenting themselves as sexual objects only gets them viewed as sexual objects.