Originally Posted by
trigger
The one thing that hasn't been mentioned is that overwhelmingly professional sports and mass media outlets (TV, radio, magazines etc) are owned by Men. Given the prevalent attitudes in this thread, is it any wonder that calender shoots, sexy posters and skimpier clothing than their male counterparts is part of the marketing package for women's sports? They are trying to market female athletes to a market comprised of Men ... those posters and outfits aren't for the ladies, guys.
Let's market sports toward women and see how that goes.
Originally Posted by
trigger
Perhaps what we are looking at here is simply another example of American cultural politics lagging behind much of the rest of the world (Canada, Western Europe).
Right, because it was America that put Gymnasts in those tight leos, and iceskaters in those skimpy outfits.