I'm not a long-term Campy watcher, but it seems to me they've done an inordinate amount of shuffling of their product lines in the past 2-3 years. Starting around the '07-ish timeframe, they introduced Ultra Torque, dropped the triple crank from their mainstream groups, downgraded their best value groups to Escape, removed the Record-style internals from their lower-end hubs, and revised their shifters and FD to Quickshift. Then a couple of years later they drop Escape, introduce UltraShift and 11 speed, and revise their FD yet again. And, about a year before UT, they had just brought out a new Centaur square taper bottom bracket, and then promptly killed off Centaur square taper cranks. Now we have the latest revision to the ultrashift 10 speed indexing.
Many of these changes were welcome improvements, certainly, but it just seems a little uncharacteristic of Campy to be so wishy-washy. Maybe there's been some turmoil at the top of the company, or infighting over the direction to take their product line?