Originally Posted by
common man
You know how a Trek 7.2 FX has an MSRP for $519 but the LBS can sell it to you for $460? Same thing with Fuji but Fuji allows for much lower price cuts and closeout deals than Trek or Specialized will allow.
Once the bike is purchased by the dealer Trek or Specialized have absolutely no control (allow) over what price the bike is sold for.