Originally Posted by
Saddle Up
Once the bike is purchased by the dealer Trek or Specialized have absolutely no control (allow) over what price the bike is sold for.
Actually, that's not quite true. A lot of manufacturers have limits of how much discount can be offered -- especially on new stock. As a vendor, if you go below those prices you may jeopardize your future orders or in some cases, not be able to order new product at all. Welcome to the retail world.