Originally Posted by
Fat Boy
You do know that there are professional tasters that work for coffee companies, though, right? There opinions dictate what gets produced and how it's produced. Same deal with tea. Lipton, for instance, is very scientific in their approach and their taster's opinion is also backed up by chemical analysis of the final product. It's not unlike what we've proposed here.
Then, we get Starbuck's coffee, who uses cheaper beans than competitors, adds oils, roasts them to a crisp, re-frames the notion of 'good coffee' so their style/taste is the 'better' one to have in their messaging, then markets the crap out it.
Meanwhile, Peet's, who have better coffee by every single metric - quality of beans, method of prep, training of baristas, authentic drink styles, etc. have a fraction of the market.
Which one understands the basic materials of their craft more?
Which one has better, more accurate data about how to use those raw materials?
Which one have consumers chosen?
Measure and quantify all you want. Marketing trumps craft every time.