Uh, yeah, let me explain how this works: Sturmey is a manufacturing company and they don't sell direct to individuals. They sell to OEMs and distributors. S-A reported on their blog that they ARE taking and filling orders for S3X hubs now. The hubs will be built and shipped, and then the OEMs will build them into bicycles and the distributors will make them available to LBSs and mail order houses, and then you can get one.
Nobody on this list has to believe this hub will ever actually be available...but
Felt does.
tcs
it's actually sun-race which is the manufacturer and the hub will be sold at retail and not just oem.