Originally Posted by TestyEPOCERA

People who complain about Campy prices never bought Campy. They compare DA to Red to SR or Record, but they really should not be comparing anything to Record or Super Record. DA and Red are best compared to Centaur. Otherwise, compare 11spd with 11 spd. Honestly, price does not concern SR or Record customers, no more than Lightweight customers.

Why would Campy do this? Because they are worried about their good shops and suppliers being undercut by cheap overhead internet resellers. Many companies do this by various methods -most just deny warranty unless the items are bought MSRP.
for others, why buy a real Ferrari when this will do?