The little boy stood regarding his $79.99 bicycle for a long moment, his brow furrowed in deep concentration. Finally, with pursed lips, he made up his mind and became resolute. A quick glance to ensure no neighbors were watching, he kicked and kicked and kicked at the front wheel until it snapped from the forks. Leaving the forlorn bike alone on the sidewalk, the boy raced home, only four houses down and dejectedly proclaimed the cute little bike his Mom had bought him broke 'for no good reason at all.'

"Now, can I get the Schwinn Stingray, Mom?" he inquired with a pout. "It's much sturdier than that sissy-bike!"