Tandemgeek, you indeed have a valid point. WOM marketing is the most effective method, but it can be slow and limited in scope and penetration.
I'm guilty of assuming Velocity is not meeting their sales and growth objectives. They may be very happy with both, and they may choose to limit production to focus on quality and customer service. Nothing wrong with that!
I'm happy with their product, and bottom line, that's what it's all about.