Originally Posted by ignant666

Or, whlle the name is certainly derived from the Paris neighborhood, I think it may be via this.
I wonder if anyone at Trek has done the minimal research necessary to find out that Belleville is a working class, very heavily Arab & African area, the sort of place where women in full burqas are a common sight: interesting marketing association. Mostly likely, they just stole it from VO because it sounded French.