I'm basically interested in racing bikes (vintage and modern) and do not have much need for most of Velo Orange offerings. But I have to say everytime I've gone to their site I've always been impressed with the selection and PRICES (which are extremely fair in my opinion).
Anytime I need fenders or some oddball handlebars it's my first stop, and I generally find something else I can use or did not know I needed as well.
Velo Orange sells high quality, small run, products to a tiny niche market. It's the kind of product that is usaully marked up the highest. But I know from their price tags that they are working on some very fair margins. It's not Wal-Mart. Just because you want something does not mean you should be able to just buy it. Quality should cost what it is worth and if you have to save up or work extra to get it then so be it.