I have to agree (I have two MS lights), but they are not that far off from getting it all correct.

Magishine needs

1) Better cable configuraton (shorter cables with an extension cord for helmet users)
2) Better battery bag ( an extra velcro strap for securing battery to headtube or downtube, adding a thin neoprene pad between batteries and bike frame tube and getting rid of the little plastic buckles
3) A better beam pattern-mine seems like the reflector is bouncing a small amount of light to areas that shouldn't be getting light, like out to the sides way too far.
4) Get rid of the SOS flashing mode and the seizure inducing flashing mode and replace with one normal flash mode

These things wouldn't be that hard to do and the price can stand a small price bump if thats what it takes.

Overall though, the MS is a great value though