After reading the VO blog about their search for chainguards and all the problems they had with prototypes, I understand quality costs money. It also costs plenty just to get a product produced, before even the first one is sold.
I am looking for BLACK replacement hoods for my Campagnolo brake levers. I've got white ones out the wazoo and eBay is awash with gum hoods. But no black. Not even the real expensive ones.
I like VO's selection of handlebars. I've bought a few parts and haven't found their prices to be that high at all. I think some may be living in the past with regards to prices and forgotten completely about inflation.