Bike Forums - View Single Post - Latest Rapha ad in Bicycling..

10-26-09 | 09:57 AM

#22

Psimet2001

I eat carbide.

Joined: Jan 2006

Posts: 21,677

Likes: 1,417

From: Elgin, IL

Bikes: Lots. Chapter2, Van Dessel, Giant, Trek, etc Dealers for BMC, Chapter2

IIRC - Rapha ads are shot on Rapha "rides". One was done in the hills of Southern Wisconsin this summer.

So...helmet or not...they were on a ride that doubled as a shoot.

Also - they finally found their target market - Rapha = Bicycling

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