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Who or what is MicroNEW?

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Who or what is MicroNEW?

Old 09-25-19, 06:11 PM
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Who or what is MicroNEW?

I was looking on Ebay and Amazon for replacement 9 speed road brifters. I thought I'd go cheap and get Microshift. I've recently heard good things about them. What also came up was MicroNew. Their shifters have R9 labeling and look identical to Microshift R9's (in the pictures at least). Obvious knockoffs........ I think. The seller is in China but the description says they are manufactured in Taiwan. Anyone know anything about MicroNEW and their brifters?
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Old 09-26-19, 08:24 AM
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I got a pair of R9 MicroNew shifters to replace the originals on this Marin Argenta. Total cost was $58. Good value, I couldn't find any new Shimano brifters for anywhere near that price. I don't know about long-term reliability, but I wouldn't hesitate to use these again.
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Old 09-27-19, 11:10 AM
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Originally Posted by Spoonrobot View Post
I bought a pair of "SB-493(3*9)" shifters from Aliexpress back in the spring. They appear to be less of a knockoff and more of a grey market item rebadged to avoid getting into the OEM supply chain that Microshift has a fair market share of worldwide.
To be fair, MicroShift stuff is sold under a lot of names. I've seen it sold as "Forte" and (pre-bankrupcy) Nashbar branded. Wouldn't be a huge stretch to say that these are just Microshift brifters.

I bought some Nashbar branded ones, and they were pretty decent, very clicky and positive, but also a bit heavy to use. Decent enough for the money, but I'm not sure I'd want to ride with them all the time.
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Old 09-28-19, 06:49 PM
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I have both Microshift 7 speed and Micronew 9 speed shifters. With the exception of the speeds, they are identical in design and build. Several 1000 miles on both, no issues. KB.
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Old 09-28-19, 07:18 PM
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My favorite part about Microshift brifters (other than the price) is the fact that the brake levers don't flop around from side to side like some on Shimano brifters, they stay put. There is no reason a brake lever should ever move sideways, IMO.
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Old 09-28-19, 08:00 PM
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Lemond speaks to my preference too, except it's Ergo on my bikes. We've installed a number or MicroShift levers on repairs in a spread of gear counts with no issues or acceptance problems. But we do qualify the recommendation carefully as some customers can be picky about different stuff

One aspect of their design that we do get feedback with, and maybe not applicable to all of the country, is that with heavy gloves on it can be hard to work the release "lever". Andy
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Old 07-04-20, 05:23 PM
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+1 on the Micronew Brifters. I installed mine 2 years ago and have no problems with them.
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Old 07-05-20, 07:37 AM
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I keep reading "MicroBrew"!
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Old 07-06-20, 06:34 AM
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In industry the Chinese/Taiwanese are viewed as "fast followers", not being innovative While doing manufacturing for US & European companies their manufacturing engineers will typically make small tweaks in the design, materials, etc., and fabricate what may be excellent products as their own. This appears to be the case here if the early returns hold up over time. Some do, some don't.
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Old 07-06-20, 08:02 AM
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So generally favorable responses, the uncertainty being whether the specific ones you end up with are a mainland knockoff
with questionable metallurgy but at least the $ cost will be low. There are a lot of mainland producers of bicycle components
that are never exported, but easily have the ability to rapidly knockoff more reputable manufacturers.
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Old 07-07-20, 12:34 AM
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MicroNEW - Counterfeit brake levers

MicroNEW has nothing to do with MicroSHIFT and is a Chinese registered company. https://trademarks.justia.com/875/04...-87504481.html

MicroSHIFT states the shifters are counterfeits. See the comment section. https://road.cc/content/forum/254023...-r8r9-groupset
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Old 07-18-20, 07:30 AM
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Does the Micronew R9 allow for adjustable reach?
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