I love this logo. What year did Bianchi stop using it?

Are you referring to the down tube logo or to the head tube logo. The bike you highlight in the photo is from the early 60's.

When I owned this old Bianchi I did some research. As I recall, this livery came to an end in 1971 or 72. Trust me when I say that, at my age, my memory is not to be trusted.

Not sure and I like it and this, not sure if this is correct for the frame, been languishing in my stash for a long time.

Looks like a mishmash of decals from different eras on a late-'80's frame.

the spelled-out brand name isn't really a "logo."

Ok?

Randy's and merziac's bikes are the lower-mid end model called the Record. If you notice, the kerning is much larger than the kerning of the logo of what the OP posted. So not exactly the same. But the Nicolis Museum has what they call a 1970 Bianchi with the tight-kerning logo like in the OP. Speed Bicycles has a 1973 Bianchi with a "new" logo.

Of course this is limited to their corsa bikes. Their city bikes continued with the "old" logo.

Incorrect.

I had to look up kerning - I dated a graphic designer for awhile and had it explained to me then, but forgot.

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. I.e., the headtube herald.

I think the term wordmark probably better describes what the OP is referring to, but is less commonly used than logo.

No, I went to school to learn this cr_p and we were taught that the terminology is:

the LOGOTYPE is comprised of a word or words (real or imaginary) with "distinctive treatment" which makes it unique and therefore can be copyrighted as intellectual property.

This Logotype CAN by accompanied by a symbolic representation which is known as the MARK and the relationship of this MARK (combined WITH as well as displayed STAND-ALONE so WITHOUT) the LOGOTYPE (which also can be displayed as STAND-ALONE) is to be carefully managed by the Design Team by means of the CORPORATE IDENTITY MANUAL which will specify all parameters (size, colors, backgrounds, Dos and Don'ts) for every possible use of this IDENTITY in every imaginable variation

for which the Design Team will charge the CLIENT a nose-bleedingly exorbitant FEE (and not one penny LESS) which will cause the CLIENT to lose their SH_T!


"Logo" is an abbreviated idiomatic expression used informally by the General Public so can be used to describe whatever they want, but if you tried that in Design School...


and don't get me starting on what is meant by "Kerning" versus "Letter-Spacing" or for that matter "Word-Spacing", "Leading" and "Ligatures"...this will all be covered in next semesters lecture series in which we concentrate on TYPOGRAPHY, so don't jump ahead!


oh hang on! I just now remember a term that came into common usage way after I left the Design School "dogmatism" which is:
namely the "Lock-up".

It was how we came to describe a "mark plus logotype" that was "locked" and never to be rent asunder till Death do they Part, unless the Corporate Identity Manual said it's okay.
Just shows to go ya that language, including jargon, can change over time.

Partially correct. See unworthy's post.

Maybe so and probably agree on the dating of the frame but no mishmash of decals, obviously a "tribute" to an earlier time and a big part of the reason I bought it, just didn't translate to getting built up, yet.

This has the "intergrated" HS so goes back a ways like the one Randy shared.

Here's an original from when those decals were in use, the tubing decal, upper DT may or may not be correct on the other and the Campy always is regardless of flavor IMO.

I'm good so long as folks don't go the other way with newer on older unless its a very well done "retro, resto mod thing" of some sort that just works well which is always very subjective in the eye of the beholder.

Thank you!

I'm with Trakhak, the frame looks to be '86/87 time frame, judging by the cartouche on the crown and staycaps. Other than the tubing decals, Formula One or Two, the decals are from before the '80s

Yes Ma'am, noted and agreed, the retro livery was the initial draw given the older frames were often a bit crude like the other one shown.