Vintage Serotta?
#27
multimodal commuter
Joined: Nov 2006
Posts: 19,810
Likes: 597
From: NJ, NYC, LI
Bikes: 1940s Fothergill, 1959 Allegro Special, 1963? Claud Butler Olympic Sprint, Lambert 'Clubman', 1974 Fuji "the Ace", 1976 Holdsworth 650b conversion rando bike, 1983 Trek 720 tourer, 1984 Counterpoint Opus II, 1993 Basso Gap, 2010 Downtube 8h, and...
#28
Larger Chainring
Joined: Jul 2009
Posts: 1,037
Likes: 1
From: Corvallis, Oregon
Bikes: 1988 Schwinn Circuit. Bike-Boom-Puegeot. First "real bike" Trek 720 Hybrid in gross disrepair.
I fell in love with Serotta when I was back in Indiana last year. I'd always being doing my route and on the way back in I kept seeing this ridiculously gorgeous yellow frame with a mysterious "S" on it. Finally my curiosity got the best of me, I rode up to the guy and asked him about his bike. We rode together a little while but he couldn't hold my wheel. Must've been the engine, not the bike
#29
Senior Member
Joined: May 2007
Posts: 8,896
Likes: 7
From: Raleigh, NC
Bikes: Waterford RST-22, Bob Jackson World Tour, Ritchey Breakaway Cross, Soma Saga, De Bernardi SL, Specialized Sequoia
Serottas are really, really nice frames - although some of the custom ones can have pretty goofy geometries. They also are extremely expensive when bought new, but you can find some surprisingly good values for used Serotta frames. Quite a few of my riding buddies have Serottas and they are very cliquish about their bikes, but I wouldn't hesitate to buy one if the price was right. Unfortunately, their new frames are way out of my league.
#31
https://www.google.com/search?q=color...ient=firefox-a
#33
Bianchi Goddess


Joined: Apr 2009
Posts: 28,888
Likes: 4,133
From: Shady Pines Retirement Fort Wayne, In
Bikes: Too many to list here check my signature.
I may be wrong but I believe Colorado was a model name and TG likely refers to a Tig welded frame (sans luggs) rather than a brazed lugged frame.
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“One morning you wake up, the girl is gone, the bikes are gone, all that's left behind is a pair of old tires and a tube of tubular glue, all squeezed out"
Sugar "Kane" Kowalczyk
“One morning you wake up, the girl is gone, the bikes are gone, all that's left behind is a pair of old tires and a tube of tubular glue, all squeezed out"
Sugar "Kane" Kowalczyk
#34
See my post above for a pic of a Colorado TG. TG stands for TIG weld, which means that the tubes are welded directly together without lugs. There is no performance or quality penalty and the result is slightly lighter than an identical lugged frame, although C&V collectors preferred lugs for their aesthetic value.
Here is the 1994 catalog that explains more.
https://www.retrobike.co.uk/gallery2/...2_itemId=15536
Here is the 1994 catalog that explains more.
https://www.retrobike.co.uk/gallery2/...2_itemId=15536
Last edited by RFC; 01-18-10 at 03:13 PM.
#35
serotta made the 7-11 team bikes for a few years prior to Merckx sponsorship. At the time he was usuing some pretty experimental true temper tube sets. Serotta claimed the manufacturer was pushing him and when the frames started to crack like crazy Ben vowed never to be pushed around by a manufacturer again. Merckx took over 7-11 bike sponsorship and serotta moved on. The early 1990s columbus was custom drawing tubesets for serotta (seen on many a colorado with the oversided DT at the BB). Columbus continues to draw custom tube sets for serotta today and a custom colorado full steel bike with custom shaped columbus tubes can be had for under $3000 CND today. A pretty good price given the prestige and history behind the company.
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1 Super Record bike, 1 Nuovo Record bike, 1 Pista, 1 Road, 1 Cyclocross/Allrounder, 1 MTB, 1 Touring, 1 Fixed gear
1 Super Record bike, 1 Nuovo Record bike, 1 Pista, 1 Road, 1 Cyclocross/Allrounder, 1 MTB, 1 Touring, 1 Fixed gear
#36
Senior Member
Joined: Feb 2009
Posts: 50
Likes: 0
From: Racine, WI
Bikes: Colnago Super
Serottas were very nice bikes. We use to sell them at the shop I worked at in the late 80s early 90s. We had the fit cycle that Serotta also had available for his dealers. There were a couple of models but I don't recall all of them (Colorado, TG, and a Titanium) There were also several different ways to order your bike. 1. A production bike that was no different than any pre-built high end bike that you may purchase from a showroom floor. 2. A customer would pay for our fit cycle service and try to find a Serotta that "fit" right for them. Basically we would set the fit cycle to Serotta's production geometry. (which if i remember correctly varied per model and several different setting for one sized bike. i.e. 56cm std and 56 cm long) Then the customer would select their paint job, decal set, etc. This was the most common form we sold because it was quiet a bit less expensive than the 3rd option and the customer could still get a completely custom paint job. 3. A completely custom frame adjusted via the fit cycle.
It was a pretty exciting experience as a mechanic to receive these bikes in and assemble them for a happy customer. I think anyone who was a mechanic for a few years will know that you really don't get to work on "dream" bikes all that often. The variety of components was pretty fun too. A lot of Dura Ace and I even got to work closely with Mavic Zapp. I remember working on a Titanium Serotta with a cool half natural and half British Green paint job. It sold for $5500+ and that was in 1991.
It was a pretty exciting experience as a mechanic to receive these bikes in and assemble them for a happy customer. I think anyone who was a mechanic for a few years will know that you really don't get to work on "dream" bikes all that often. The variety of components was pretty fun too. A lot of Dura Ace and I even got to work closely with Mavic Zapp. I remember working on a Titanium Serotta with a cool half natural and half British Green paint job. It sold for $5500+ and that was in 1991.
#37
Senior Member
Joined: Sep 2008
Posts: 193
Likes: 2
From: Michigan
Bikes: Raleigh Sports, Giant Cadex, Waterford X-11, Specialized Rockhopper Comp FS, Viscount Aerospace Pro, Scwinn Passage
My uncle has two hanging in his garage, one with a mix of sachs-huret/mavic, and one built up with campagnolo. One day, they'll be mine.
#38
car guy, recovering


Joined: Nov 2008
Posts: 1,255
Likes: 9
From: Mount Vernon, NY
Bikes: Olympia Competizione & Special Piuma, Frejus track circa 1958, Dahon Helios, many others
Here are some pics of my wife's Serotta. Ben custom-built the frame for her in the mid 1970s. She has ridden and loved it ever since. It still has its original paint & stickers. I've never seen an earlier Serotta, although there were a few. It is as fine a bike as any I've known.



#39
juneeaa memba!


Joined: Oct 2003
Posts: 5,631
Likes: 5
From: boogled up in...Idaho!
Bikes: Crap. The box is not big enough...
The C'd'A is an especially nice Serotta. I lust for one; can't afford a new one; missed one one eBay a few months ago; they don't come up that often...
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