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Who Knew Fat Guy is a brand?

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Old 06-07-18, 07:29 PM
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oddjob2
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Who Knew Fat Guy is a brand?

Apparently, no one in Waterloo, Wi did!
Trek settles, read it in the NYTimes
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Old 06-08-18, 11:18 AM
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They named the bike "Farley"... they knew exactly what they were doing.
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Old 06-08-18, 02:58 PM
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Originally Posted by TrojanHorse View Post
They named the bike "Farley"... they knew exactly what they were doing.
yeah, they should have seen this coming a mile away.
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Old 06-12-18, 11:55 AM
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Odd... It did not occur to me that they were using the name Farley in relation to Chris Farley. Now I see it.
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Old 06-12-18, 02:33 PM
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No different than if they had made it in Rasta-themed paint and called it the Marley. Trek knew exactly what they were doing, and it may have cost them as much as $10M. As far as I'm concerned, Trek is the Electronic Arts of cycling, so it couldn't happen to a more deserving company.
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Old 06-12-18, 06:47 PM
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Does Trek have on-bike micro-transactions to unlock 11th gear or something?
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Old 06-12-18, 07:15 PM
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Companies "absorbed" by Trek:

Electra Bicycle Company
Gary Fisher
Bontrager
Diamant Bikes
Villiger Bikes
LeMond Racing Cycles
Klein

Still Alive: Electra. The Bontrager name is still stuck on Taiwan-sourced parts, and Bontrager still works for Trek, but AFAIC it means nothing.

Companies "absorbed" by Electronic Arts:

Origin (Ultima, Wing Commander)
Maxis (everything SIMs)
Black Box (Need for Speed)
Westwood Studios (Command & Conquer)
Bullfrog (Syndicate, Theme Park)
LucasArts (everything Star Wars, Indiana Jones, many others)
DICE (Battlefield)
BioWare (Baldur's Gate, Bioware, Mass Effect)
Visceral (Dead Space)
Criterion Games (Burnout)
Mythic Entertainment (Dragon's Gate, Warhammer Online)
Pandemic (Battlefront, Mercenaries, others)

Status: all dead.

EA and Trek operate alike, they use cash and clout to buy up competitors, and either assimilate them BORG style, or just shutter them outright. EA bought up all of their acquisitions purely to obtain the intellectual property, then kill the company. Trek isn't much different. Fisher and Klein went that way. I mean, all companies like Klein did was patent internal cables and invent the one-piece bar stem combo. Fisher only created the mountain bike. Gone now.

Their dealer practices are also abhorrent. Couldn't have happened to nicer guys.
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Old 06-13-18, 11:28 AM
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They're still not as bad as specialized.

And most people hate EA for the bare bones content that requires additional money to get a decent experience.
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Old 06-13-18, 11:50 AM
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Originally Posted by TrojanHorse View Post
They're still not as bad as specialized.

And most people hate EA for the bare bones content that requires additional money to get a decent experience.
Both probably true. Specialized will sue a coffee house because it has the same name as a region in France. But I openly hate EA for their "buy 'em and kill 'em" tactics every bit as much as I do for their micro-transaction festivals disguised as video games.
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Old 06-15-18, 03:10 PM
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Cuba could use you guys............they seem to be failing at being the bright future of humanity
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Old 06-20-18, 01:20 AM
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Ultima Online still rocks!
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