New Mercedes SUV
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New Mercedes SUV
THERE'S something peculiarly egregious, something antagonizing about the 2007 Mercedes-Benz GL, the company's new full-size, 15-mpg sport-utility vehicle, which might be described as a Cadillac Escalade with a hankering for Czechoslovakia. . . .
Mercedes-Benz executives offer this wholly meritless defense: Many of its customers leave the brand because the company does not offer a full-size SUV that meets their needs, which is to say, a seven-passenger, 17-foot 4x4 with a 9,300-pound towing capacity. At this point in the presentation in Napa Valley last week, execs showed slides of the GL pulling a 30-foot boat. So there you have it: Mercedes' audience of water-skiing polygamists is underserved.
Mercedes-Benz executives offer this wholly meritless defense: Many of its customers leave the brand because the company does not offer a full-size SUV that meets their needs, which is to say, a seven-passenger, 17-foot 4x4 with a 9,300-pound towing capacity. At this point in the presentation in Napa Valley last week, execs showed slides of the GL pulling a 30-foot boat. So there you have it: Mercedes' audience of water-skiing polygamists is underserved.
#3
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(Mercedes SUV)
So what.
So what.
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Fold the rear seats down and you can fit a few bikes inside.
Makes it a bike friendly SUV.
Makes it a bike friendly SUV.
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Originally Posted by ewitz
Fold the rear seats down and you can fit a few bikes inside.
Makes it a bike friendly SUV.
Makes it a bike friendly SUV.
#6
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Originally Posted by chennai
"Mercedes-Benz executives offer this wholly meritless defense: Many of its customers leave the brand because the company does not offer a full-size SUV that meets their needs"
How is that a "meritless defense"?
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Originally Posted by FXjohn
"Mercedes-Benz executives offer this wholly meritless defense: Many of its customers leave the brand because the company does not offer a full-size SUV that meets their needs"
How is that a "meritless defense"?
How is that a "meritless defense"?
Reporter: Why are you being so socially irresponsible to make and sell gas guzzling monsters that are without any redeeming value to any who purchase them?
Mercedes: Because people who wanted to buy stupid, irresponsible gaz guzzling monsters weren't buying our stupid, irresponsible gas guzzling monsters, because we weren't selling them. Now we are.
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Originally Posted by chennai
I think it's because the "defense" doesn't address the author's concern. I imagine this:
Reporter: Why are you being so socially irresponsible to make and sell gas guzzling monsters that are without any redeeming value to any who purchase them?
Mercedes: Because people who wanted to buy stupid, irresponsible gaz guzzling monsters weren't buying our stupid, irresponsible gas guzzling monsters, because we weren't selling them. Now we are.
Reporter: Why are you being so socially irresponsible to make and sell gas guzzling monsters that are without any redeeming value to any who purchase them?
Mercedes: Because people who wanted to buy stupid, irresponsible gaz guzzling monsters weren't buying our stupid, irresponsible gas guzzling monsters, because we weren't selling them. Now we are.
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Bring the pain.
Bring the pain.
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Originally Posted by recursive
If their goal is to make money, then that seems to be quite a meritorious defense.
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Originally Posted by Roody
It's like cocaine. Who you going to blame?
It's not like cocaine for many reasons. One of those reasons is that regulating SUVs would actually work. For example, no one will ever be caught smuggling a giant SUV into the country hidden in a body cavity.
#12
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Originally Posted by chennai
Well, it's not like cocaine, but I suppose I would blame the manufacturers and consumers of giant SUVs.
It's not like cocaine for many reasons. One of those reasons is that regulating SUVs would actually work. For example, no one will ever be caught smuggling a giant SUV into the country hidden in a body cavity.
It's not like cocaine for many reasons. One of those reasons is that regulating SUVs would actually work. For example, no one will ever be caught smuggling a giant SUV into the country hidden in a body cavity.
If nobody bought SUVs, the automakers wouldn't make them. (I don't totally buy the argument that advertising creates demand for products, although i guess it probably contributes.) The best way I can think of to decrease demand is to slap a big tax on them.
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Re: morals...
A corporation's only moral responsibility is to enhance shareholder value. Anything that goes against that runs counter to the purpose of the company.
People work by different rules than companies, though.
A corporation's only moral responsibility is to enhance shareholder value. Anything that goes against that runs counter to the purpose of the company.
People work by different rules than companies, though.
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Originally Posted by chennai
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So you won't be one of ~300 Americans per month that make that their choice compared to 1,000s of trucks that are sold every day that use as much gas and are not ULEV2 compliant. So, what?
Last edited by wagathon; 03-16-06 at 11:13 PM.
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M-B already had a fine full-sized SUV... the G-Wagon. They're available in both SWB and LWB models and are great offroaders although many of the civilian models rarely ever see dirt. They're also some serious coinage as they start out around the US$80k mark. They're used by many military forces around the world. They also have an even more serious species of offroaders with their Unimogs.
I think the GL is pretty much a rebadged Jeep XK (Commander for the Jeep-challenged). The XK is also built on the same chassis as the WK (2005+ Grand Cherokee). It seems M-B has decided to consolidate their production by trying to standardise at least three of their vehicle products on the same chassis. Rumour has it they've hinted that they will retire the G-Wagon in favour of the GL although I think they'd lose much of their military/government customers if they did that.
I think the GL is pretty much a rebadged Jeep XK (Commander for the Jeep-challenged). The XK is also built on the same chassis as the WK (2005+ Grand Cherokee). It seems M-B has decided to consolidate their production by trying to standardise at least three of their vehicle products on the same chassis. Rumour has it they've hinted that they will retire the G-Wagon in favour of the GL although I think they'd lose much of their military/government customers if they did that.
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Originally Posted by khuon
M-B already had a fine full-sized SUV... the G-Wagon. They're available in both SWB and LWB models and are great offroaders although many of the civilian models rarely ever see dirt. They're also some serious coinage as they start out around the US$80k mark. They're used by many military forces around the world. They also have an even more serious species of offroaders with their Unimogs.
I think the GL is pretty much a rebadged Jeep XK (Commander for the Jeep-challenged). The XK is also built on the same chassis as the WK (2005+ Grand Cherokee). It seems M-B has decided to consolidate their production by trying to standardise at least three of their vehicle products on the same chassis. Rumour has it they've hinted that they will retire the G-Wagon in favour of the GL although I think they'd lose much of their military/government customers if they did that.
I think the GL is pretty much a rebadged Jeep XK (Commander for the Jeep-challenged). The XK is also built on the same chassis as the WK (2005+ Grand Cherokee). It seems M-B has decided to consolidate their production by trying to standardise at least three of their vehicle products on the same chassis. Rumour has it they've hinted that they will retire the G-Wagon in favour of the GL although I think they'd lose much of their military/government customers if they did that.
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Originally Posted by chennai
I suppose I could say that it's important to know one's enemy. On the other hand, I would be embarassed to know this much about SUVs. LOL
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While rare enough to see the odd Jeep SUV offroad, I have yet to encounter one of those "prestigous brands" such as the BMW X-series, M-B M-series, Lexus RX/LX-series or Porsche Cayenne doing any rock-crawling.
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Granted many of those vehicles don't actually have the offroad capability anyways. Of course this phenomenon shouldn't come as a shock to the cycling world. The majority of MTBs sold are never taken offroad either.