I've decided on two wheelsets, although I'm open to suggestions. The two I've narrowed it down to are the Bicycle Wheel Warehouse's Blackset/Dura Ace and two wheels from Neuvation's site.

Here's what I've come up with as pros/cons:

BWW Blackset/Dura Ace - $450 – 1482g
- Dura Ace quality
- More spokes = stronger (32 radial front / 32 3x rear)
- 33g lighter
- 160g lighter rims (rotation weight)

Neuvation Wheelset - $316 – 1515g
- Less spokes = weaker (20 radial front / 24 2x rear)
- More aero rims (27mm vs 24mm height)
- $134 cheaper

Those prices include everything shipped to my house. Both wheels are so different and both have great points to them. I'm leaning towards the BWW because the Dura Ace quality, stronger (assumed), and lighter (especially where it counts). I think that's worth the extra $134, right? So, which would you choose and why? Thanks in advance for any help.

stronger, lighter, only a little bit more...why is this a decision?

I'd go with BWW

I know this is up for debate, but you won't really feel any aero benefits from the rim until they start to hit around 30~40mm depth.

and you can always get a disc cover. (but you'd look like a poor triathlete)

What's the point of this wheelset? Durability? Because that BWW wheelset ain't got it. Alloy nipples? Crappy rims? Check and check.

It's more accurate to say you'll notice a lighter rim before aerodynamics comes into play. Unless you ride 40-50kph everywhere. Or race.

I would go with Neuvation. The extra strenght/weight savings wouldn't be worth the extra $100 bucks to me. I've just heard good things about Neuvation and own a pair of Forte Titans (which are supposedly very similar to Neuvations) and they can take a beating. Also I only weigh about 140 so wheel strength usually doesn't matter as much.

Forget all that stuff...customs

30% more isn't just a little bit more, at least not to me.

What makes you say the BWW rim is crap? Alloy nipples are crap? What are you talking about? Both wheels have them except the drive side of the rear neuvation. I'm new to road cycling, but I've been riding BMX for 10 years, which is way more abusive on wheels, and I've used alloy nipples the entire time. I have to true my wheels quite often (BMX) which I don't expect to be doing on my road bike so I don't see how alloys can be crap.

I've considered it but don't know what to ask for or have any idea about prices.

i'd go for a more traditional rim like an Open Pro or a DT 465

meh... Open Pros suck!

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All lies

How about these guys? https://cgi.ebay.com/VUELTA-CORSA-SUP...#ht_2187wt_941

Lighter than both wheels, rims are supposed to be good, and only $30 more than the Neuvations.

They don't have that, "herra deeep" 28mm rim section

I don't mind. It's a steady stream of business, replacing them.

The only thing making it "Dura Ace" is are the hubs correct? They're still using a custom rim, not sure about spokes etc. For similar pricing you could probably get a pair of customs with cheap/somewhat light hubs, Kinlin XR-300 30mm Niobium rims (supposed to be strong and light) and depending on the spoke config, come out under 1600g or so.

What are you looking for, a strong wheelset to last long? A light wheelset for climbing and race days, and aero wheelset? If going with the Kinlin build isn't as option i'd suggest the following:
Ultegra/Open Pros for durability if weight isn't a concern.
Shimano RS80 from PBK (minus coupon) or Chain Reaction if you're looking for a "bling" wheelset. These are fully built by Shimano, so Shimano hubs, cabon lamited rims, etc. Should be under $500
If you want aero, there are always Soul 4.0 from BikeSoul, a bit heavier but a 40mm aero rim (or Soul 3.0s which are probably going to be only a bit more than the neuvation wheelset)

Keep in mind that its easy to see something like Dura Ace, or Ultegra or whatever, but a wheel is a combination of the rim, spokes, nipples, hubs, and most of all build quality. If any one of the components are subpar, or the build wasn't done well, you could run into issues. As others have mentioned, Psimet does custom wheelsets, and there are other online retailers such as Soul, ROL, Williams, etc. I'd say to first decide on your budget and then what you're looking for.

Nice wheels for $345

Wheelset: 1,442 (607 front, 835 rear) Weight given minus skewers.
Triple Butted Aero 2.2 Stainless Steel
20 Front (Radial) 24 Rear (Radial on front / Double Crossed on rear)
27 mm V-welded Rim w/CNC Machined Sidewalls
Aluminum Cassette Body
Skewers Included
Hubs rendered in forged alloy with 2 sealed bearings front and 5 sealed bearings in rear
Shimano compatable freehub

3mm depth difference is insignificant. Your only decision should be is the extra durability and lighter weight worth $100 to you? If the answer is yes then BWW.

I really like the look of the Soul S2.0's. Although they're more exspensive than anything I've considered, the quality and 1330g weight seems worth it (Damn that $70 US shipping charge). I'll probably be getting those unless PSIMET emails me back saying good thing. Thanks for the help guys.

I'd find out what your reason for upgrading is, and what you want in a wheel and then make a decision. The best suggestions I see are Psimet and Soul.

Get the dura-ace. The no name rims might not be the strongest but the hubs will last forever. If you start having problems with the wheels in a couple of years you can rebuild them with new rims. The price of the wheels from bww is about the same as the retail price of the hubs alone.

As an aside, I miss having to make only $400 decisions.

I like that reasoning. Because you're right about the Dura-Ace hubs. They should be good for life.

Although I will add that I do have a set of Neuvations, and when I started riding on them I was about 230 lbs - down to about 210 today. I've put at least three or four thousand miles on those wheels, and never had any issues until the past few weeks, after I kept hitting a nasty bump at the top of a short climb that I started practicing trying to sprint up after 30 or 40 mile rides - I'd be totally gassed at the top and kept forgetting about the bump. I think I've pinch-flatted my rear tire on that bump about 6 or 7 times in the past month. The rims are still perfect, and the wheels are still true. But, in the past few weeks I've had three drive-side nipples shear off on the rear wheel. Interestingly enough, though, not when I pinch flatted on the bump, but at other random times.

If the OP is under 200 lbs, and doesn't plan on abusing his wheels like that, I think the Neuvations would be perfectly fine.