The Australian crew at Swear Words have just launched Pink Bitumen, a new label purely aimed at the promotion of MTB. Pink Bitumen is starting off with some kick ass t-shirts and are currently planning a few events for the new year.

As part of their launch, PB will be giving away a t-shirt of your choice. You can find the competition details and t-shirt designs at pinkbitumen.com Make sure you check out the first of the many nice visuals that Pink Bitumen and photographer Australian Steve Gourlay will bring to the scene.