A lesson in marketing a specific type of bike.
#1
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A lesson in marketing a specific type of bike.
The fixie bike in my sig was taking up valuable garage space, so I figured I'd put it on CL. First, with a high price- $350. No takers. I lowered it the next day and redid the ad (to bump it to the top) at $250. Only 4 responses So, lowered to $200, and got a bunch of responses, but so far no buyer. Here's the ad. I'm open for criticism on it, too.
https://sandiego.craigslist.org/ssd/bik/3828924695.html
What I've figured out is: I live in a part of town where the hipsters/young guys don't go to, and many of them don't have a car. I have 2 guys that want it, but they don't have any way to get here to see it, or haul it home.
If I lived in a "hip" part of town this thing would have been gone already.
https://sandiego.craigslist.org/ssd/bik/3828924695.html
What I've figured out is: I live in a part of town where the hipsters/young guys don't go to, and many of them don't have a car. I have 2 guys that want it, but they don't have any way to get here to see it, or haul it home.
If I lived in a "hip" part of town this thing would have been gone already.
#2
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i think with a lower profile red seat it would have sent at $350! You could agree to meet them for an added $50?
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#3
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Is your neighborhood transit-accessible? If I were selling such a bike, I would advise a potential buyer to hop on a Coaster (Coast Express Rail) commuter rail train.
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Capo: 1959 Modell Campagnolo, S/N 40324; 1960 Sieger (2), S/N 42624, 42597
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"Far and away the best prize that life offers is the chance to work hard at work worth doing." --Theodore Roosevelt
Capo: 1959 Modell Campagnolo, S/N 40324; 1960 Sieger (2), S/N 42624, 42597
Carlton: 1962 Franco Suisse, S/N K7911
Peugeot: 1970 UO-8, S/N 0010468
Bianchi: 1982 Campione d'Italia, S/N 1.M9914
Schwinn: 1988 Project KOM-10, S/N F804069
#4
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Some close ups of components and key areas of the frame would help to show the actual condition. If there are tubing labels showing a good quality chrome moly alloy, that would be a good thing to highlight in the photos as well.
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That's a vague listing. People want to know exactly what they are getting and that the person who's selling it is knowledgeable. They want that warm fuzzy feeling. For instance, that is a 1987 Fuji Tiara with a VALite Si-45 quad butted frame. Now, I can't ID the rest of the parts, but the more specifics you can provide, the better. Close up of the major components is a must, IMO. Regularly maintained, recently overhauled? If so, mention it.
#7
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Photographs also aren't searchable. You need to do the work of including all of the details of what you've done to the bike. For instance, I can't figure out what rims and hubs those are from the photographs, and you haven't included much of any text to describe it all. What gearing does it have?
A heavily modified bike ought to have a lot of explanation about it.
Also, the cable routing is unusual. Looks like you routed the right lever to the front caliper with an awfully long loop, then the rear appears overly tight and crosses over in the rear. What levers and calipers are on the bike?
A heavily modified bike ought to have a lot of explanation about it.
Also, the cable routing is unusual. Looks like you routed the right lever to the front caliper with an awfully long loop, then the rear appears overly tight and crosses over in the rear. What levers and calipers are on the bike?
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The market is over-saturated with fixed gears and single speed. Bikes Direct pretty much killed off the market for road frame conversions. You'll have to lower your price to compete.
At this point I would part it out.
At this point I would part it out.
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With the exception of the HUGE seat your OK. Remember that the hipster/fixie/ss market is dead as dead can be. I'm leary of jacking the price and offering free delivery, odds are you'll show up and the buyer will try to negotiate you down or back out.
What I could get $225 for all day long 3 years ago I probably couldn't get $150 for now. The Tampa hipster students are into skate boards now.
What I could get $225 for all day long 3 years ago I probably couldn't get $150 for now. The Tampa hipster students are into skate boards now.
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This may sound kind of ridiculous but pull the seatpost out a bit more (where you can grab a solid 'fist' of seatpost) and change the seat. Give it a more 'aggressive' stance. Right now, for lack of a better word it looks a bit 'dumpy'.
Also the background, albeit pretty, does not show the bike off well. Take it to a garage door, brick wall, or privacy fence. It will make the bike 'pop' a bit more.
Also the background, albeit pretty, does not show the bike off well. Take it to a garage door, brick wall, or privacy fence. It will make the bike 'pop' a bit more.
#11
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Throw on some parts bin derailleurs, a second chainring, drop bars, and geared wheels. Sell the fixed wheelset separately.
#12
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I'd put the second photo first. In fact, I'd ditch all the other photos, since the big red rim makes it seem like a decoration or a toy. You might add some closeups of the components, or something that shows off the nice paint. Should you make the loop in the cable for the rear brake smaller?
Here's the photo sharpened up:
Here's some copy:
You'll love the smooth simplicity of this wonderful single-speed bike. If you've never ridden a single-speed, come by for a test ride and see why they are so popular these days. You can even flip the rear wheel if you want to try riding it as a fixie. Even if you're not a hipster, you'll love riding around without the need to shift gears all the time.
This bike is ready to go, and has a brand-new wheelset, new tires, and new brakes!
I lovingly restored this classic 80s Fuji, which has a much-desired fully lugged steel frame.
It's a 56 centimeter frame, suitable for a person 5' 5' to 5' 11'. . $200 OBO. Cash only please.
Call today because I've priced this to sell fast.
Here's the photo sharpened up:
Here's some copy:
You'll love the smooth simplicity of this wonderful single-speed bike. If you've never ridden a single-speed, come by for a test ride and see why they are so popular these days. You can even flip the rear wheel if you want to try riding it as a fixie. Even if you're not a hipster, you'll love riding around without the need to shift gears all the time.
This bike is ready to go, and has a brand-new wheelset, new tires, and new brakes!
I lovingly restored this classic 80s Fuji, which has a much-desired fully lugged steel frame.
It's a 56 centimeter frame, suitable for a person 5' 5' to 5' 11'. . $200 OBO. Cash only please.
Call today because I've priced this to sell fast.
Last edited by TromboneAl; 05-27-13 at 08:21 PM.
#13
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I'd put the second photo first. In fact, I'd ditch all the other photos, since the big red rim makes it seem like a decoration or a toy. You might add some closeups of the components, or something that shows off the nice paint. Should you make the loop in the cable for the rear brake smaller?
Here's the photo sharpened up:
Here's some copy:
You'll love the smooth simplicity of this wonderful single-speed bike. If you've never ridden a single-speed, come by for a test ride and see why they are so popular these days. You can even flip the rear wheel if you want to try riding it as a fixie. Even if you're not a hipster, you'll love riding around without the need to shift gears all the time.
This bike is ready to go, and has a brand-new wheelset, new tires, and new brakes!
I lovingly restored this classic 80s Fuji, which has a much-desired fully lugged steel frame.
It's a 56 centimeter frame, suitable for a person 5' 5' to 5' 11'. . $200 OBO. Cash only please.
Call today because I've priced this to sell fast.
Here's the photo sharpened up:
Here's some copy:
You'll love the smooth simplicity of this wonderful single-speed bike. If you've never ridden a single-speed, come by for a test ride and see why they are so popular these days. You can even flip the rear wheel if you want to try riding it as a fixie. Even if you're not a hipster, you'll love riding around without the need to shift gears all the time.
This bike is ready to go, and has a brand-new wheelset, new tires, and new brakes!
I lovingly restored this classic 80s Fuji, which has a much-desired fully lugged steel frame.
It's a 56 centimeter frame, suitable for a person 5' 5' to 5' 11'. . $200 OBO. Cash only please.
Call today because I've priced this to sell fast.
I thought about buying a parts bike and putting it back to a road bike configuration, too, but jeez, I've already got three road bikes, so? But not a yellow one!
#14
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Here's some copy:
You'll love the smooth simplicity of this wonderful single-speed bike. If you've never ridden a single-speed, come by for a test ride and see why they are so popular these days. You can even flip the rear wheel if you want to try riding it as a fixie. Even if you're not a hipster, you'll love riding around without the need to shift gears all the time.
This bike is ready to go, and has a brand-new wheelset, new tires, and new brakes!
I lovingly restored this classic 80s Fuji, which has a much-desired fully lugged steel frame.
It's a 56 centimeter frame, suitable for a person 5' 5' to 5' 11'. . $200 OBO. Cash only please.
Call today because I've priced this to sell fast.
You'll love the smooth simplicity of this wonderful single-speed bike. If you've never ridden a single-speed, come by for a test ride and see why they are so popular these days. You can even flip the rear wheel if you want to try riding it as a fixie. Even if you're not a hipster, you'll love riding around without the need to shift gears all the time.
This bike is ready to go, and has a brand-new wheelset, new tires, and new brakes!
I lovingly restored this classic 80s Fuji, which has a much-desired fully lugged steel frame.
It's a 56 centimeter frame, suitable for a person 5' 5' to 5' 11'. . $200 OBO. Cash only please.
Call today because I've priced this to sell fast.
I may be the exception to that. I tend to be rather cynical about enthusiastic sales pitches.
#15
Still learning
In all honesty, the McDonald's color scheme turns me off. The SS/fixies I see are either pretty utilitarian or have terrific bling as a custom lowrider vehicle. I would part the bike out because the yellow frame and red rims clash.
#16
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The saddle is throwing the whole bike off for me. Pull the seat post out a bit, change for a low profile saddle that matches te bike. Get a neutral solid background. The grass isn't doing it. A garage door, a wall, something. Make sure it has good lighting. Right now your 4 photos are basically the same and dont make me want to click them because i wont see anything different. First photo head on profile of the drive side. Next take specific photos of various components and nice pieces of it . Don't say "such a nice bike look at me." Just state the facts, what it is and list out the components and brand names on it.
If you live in the sticks, offer to deliver.
If you live in the sticks, offer to deliver.
#17
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https://www.craigslist.org/about/best...796206422.html You need to write like this guy.
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Interesting thing. This sort of ad copy on CL is off-putting to me. I know what I am looking at and the seller telling me what an awesome bike I should think it is smacks of used car dealer to me. I prefer a good description, sans creative prose, and letting me decide for myself if this is the bike I should hurry to buy.
I may be the exception to that. I tend to be rather cynical about enthusiastic sales pitches.
I may be the exception to that. I tend to be rather cynical about enthusiastic sales pitches.
A clear factual description with detailed photos is what is needed.
Again, the ship on these conversions sailed about 5 years ago. You're late to the party, and the demand isn't there anymore. The lack of responses is proof of this.
#19
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Oh, and list the size/heights of the rider in the title. More likely to get a click from someone who doesn't know what they want if it spells it out for them.
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https://www.craigslist.org/about/best...796206422.html You need to write like this guy.
Funny stuff.
#21
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Still the OP is not excited about the idea of writing and expressing things that are truths. It reeks of being told by a real estate agent that a home is "conveniently located" and "nestled in a scenic location," where a simple listing of the address would be far more useful.
#22
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You listed it one day, dropped the price by $100 on day 2, got 4 responses and lowered the price again? I don't think you have the patience for CL selling. Not trying to be flip; just an observation.
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Interesting thing. This sort of ad copy on CL is off-putting to me. I know what I am looking at and the seller telling me what an awesome bike I should think it is smacks of used car dealer to me.
Yes, that is terrible, cliched marketing copy. Insulting and uninformative.
A clear factual description with detailed photos is what is needed.
A clear factual description with detailed photos is what is needed.
But, like it or not, copy like that sells. The goal isn't to have people like your ad, the goal is to get a potential buyer picturing him or herself riding that bicycle. Give them an emotional connection to the bike, get them to think about the pleasure that we all get from riding, and they will look for objective reasons (new tires, new brakes) to back up their emotional decision.
You absolutely cannot sell the steak, you have to sell the sizzle.
Feel free to copy and paste.
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Anyone that might have been observing this bike and then see the price dropped three times in 3 days would certainly be turned off and think that there was something wrong with the bike or the deal. Nothing wrong with the original ad, we've all seen far worse, but you just need to show some patience. Good luck...
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https://www.craigslist.org/about/best...796206422.html You need to write like this guy.