Dunno if anyone's seen this. On the corner of Varick and Dominick Streets in Tribeca, there's an enormous billboard for Coors Light featuring a very happy, hip-looking, (white) bike messenger scraping the the ice from a giant coor's logo.

Don't think I've ever seen a messenger drink a coor's...

don't think I've ever seen anyone drink coors.

sure it is not poseursploitation?

https://www.adrants.com/2005/06/coors...using-bike.php

Read about it here. Picture attached. Yes, running two brakes....

... the f**k does it matter that he's white?

Ad people have been exploiting anything resembling counter-culture since ... what was it, the dawn of time?

Edit: I just checked out that Ad-Rants site ... they rip into the authenticity of the shot because the guy's got "fingerless gloves" and a "goofy helmet" on? Come on. The rest of it's obvious, he's too clean (and clean-cut), but whoever wrote that rant is just as ignorant as the person that came up with the ad.

i think you may have coined a new term: *sploitation

Hey, where is your sense of humour? may be it is time to ride down to Time Square (in Markham) and grab a bubble ice drinkie?

wah, wah, wah... i kinda like it as far as ads go..which i dont really like ..im tired of "they are co-opting my lifestyle..." whines... no shiz.. thats what they do.. thats how they sell stuff... welcome to the u.s.a.

i wish they'd stop selling stuff

totally unrealistic. i've never seen a messenger that big... i mean, he's gotta be like fifteen feet tall!

I just think people are jumping the gun talking about the messengers or track bikes becoming trendy. Look at other subcultures that have ben hijacked - first some independent movie gains popularity, then a crappy hollywood movie is made, then there's a toy in every kid's meal, then it's the new brand identity for 5 cable networks...

It ain't there yet - don't sweat it.

When Abercombre and Fitch starts selling FG & SS ..... they haven't .... have they?
Or how about NJS and Keirin "certified" Tee's at the GAP?
I'm waiting for the Ducati Edition Desmo-Pista

Cheers, its all in fun

also, i mentioned that the model in the ad is white because, even though most messengers (in nyc at least) are black, the advertising community nevers seems interested in co-opting their identity...

When I lived in Colorado, I used to pi$$ in rocky, mountain streams. Taste the Rockys? Nah, taste my urine!

(Disclaimer: this is the brew talking: see Drunken Haiku post)

I remember a big, perhaps continuous, flap about that, seems the gold panners pee in the streams a lot ....... taste of the rockies indeed!

that's an old chrome kozmo bag without the kozmo logo.

i have one in my closet.

cooey! tap the rockies!

He must be Australian.. they grow em big over here.

I like that no one has mentioned the flaw in this rant based around the fact that the messenger in question is running two brakes. We all do realize that not all messengers ride fixed...right?

There are quite a number of gold panners if you count the serious ones and the hobbyists too, you see, anywhere in the western half of the country, you can pretty much find gold. Not a lot, not absolutely everywhere, but it's there. Some people apparently find quite a bit. But most are hobbyists, and like golf or any hobby they can be numerous and hardcore about their hobby. And ..... well, it's kind of natural to pee in a stream right?

Gawd who drinks Coors anymore?

Ummm, aparently...seeing as, like you said, no one has mentioned it.

What the **** is wrong with fingerless gloves?!?

I clicked on this thread. What the **** is wrong with me?

This is awesome. Thanks for the laugh!

so well put.

Wow, 24 posts in and no one mentioned the oldie cruiser SS chained to the scaffolding in the picture.

Come on folks, where are your priorities?