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Concorde info

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Old 04-05-13, 12:15 AM
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Concorde info

Tried finding info on google, not too much. A while ago i read that these frames were made by Ciocc and other italian makers? supposedly they were based in the neitherlands. Any more info would be great. Or if you can confirm any of the info i just gave you.

why has this peaked my interest? i've dealt with concorde's here and there, recently i aquired an NOS one. Pics or it didn't happen right?
















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Old 04-05-13, 03:12 AM
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Very nice frame mapleleafs-13! It is indeed a Dutch brand made in Italy, I also heared made by Ciöcc. Like Koga-Miyata, some smart guys from 'the Neitherlands' () hooked up with foreign quality framebuilders to make an interesting brand and with smart marketing - pro team sponsorship - they sold a sh*tload of bikes. Both high-end as mid-range, no low-end I believe. Yours is pretty high-end with the SLX tubing (or does it say TSX?), Cinelli BB and all the panto going on, though I thought the top model was called the Aquila. But brand naming could be different in Canada. Anyway a great score!

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Old 04-05-13, 03:55 AM
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Very nice, I always thought that Concorde frames looked nice. In 1990 I almost bought one, but Concorde did not make my size.
As Zieleman wrote, Concorde did not make low end frames.
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Old 04-05-13, 07:59 AM
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Back in the early 1990s, the TSX model was called the Squadra in Canada, at least until the Genius tubeset came out and inherited the name. I'm fairly sure the model is newer than the early 1990s based on the paint. Personally, I'd be checking with the staff at Racer Sportif. They were a big Concorde dealer (and I believe the Canadian importer) during the 1980s and 1990s.
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Old 04-05-13, 08:08 AM
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That's a nice find, the paint is really beautiful.

Since we are discussing the brand, I had a Concorde that had an "Assembled in Canada" sticker on it, does anyone know what the heck that means? It was a Colombo model and was made from Columbus Cromor but I don't know much more than that as I sold it awhile ago.
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Old 04-05-13, 08:39 AM
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Originally Posted by jet sanchEz
That's a nice find, the paint is really beautiful.

Since we are discussing the brand, I had a Concorde that had an "Assembled in Canada" sticker on it, does anyone know what the heck that means? It was a Colombo model and was made from Columbus Cromor but I don't know much more than that as I sold it awhile ago.
The parts and frame were imported and everything was assembled in Canada, probably to mitigate the amount of duty. I'm not sure of the exact relationship and when it started but there was a bicycle brand called Aquila with very close ties to Racer Sportif. Though Aquila was a separate company, they appeared to joined at ther hip. Aquila was, in my eyes, a house brand for Racer Sportif. Depending on the age of your Colombo it may have assembled by Racer Sportif or Aquila. Aquila also appears to have done some frame manufacturing. As far as I know both are still in business. You could always visit the staff at Racer Sportif and see if anyone can corroborate my theory. BTW, I've also seen the Colombo name applied to Aelle models.
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Old 04-05-13, 09:43 AM
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Originally Posted by Zieleman
Yours is pretty high-end with the SLX tubing (or does it say TSX?)
it is TSX, which is the successor to SLX, high level tubing.
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Old 04-05-13, 11:25 AM
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Originally Posted by Zieleman
It is indeed a Dutch brand made in Italy, I also heared made by Ciöcc. Like Koga-Miyata, some smart guys from 'the Neitherlands' () hooked up with foreign quality framebuilders to make an interesting brand and with smart marketing - pro team sponsorship - they sold a sh*tload of bikes. Both high-end as mid-range, no low-end I
There's some info on this brand in the old CR list archives, the "smart guys" included a Belgian, a Dutchman, and a Frenchman from the Pyrenees (a Basque?), here's a very brief quote:
",,,the triumvirate was Veltec of Belguim, Weltmeister of Holland,
and Jose Alvarez, the Naploeon of the French lightweeight industry from Auch
near the Pyrenees. The first two went ahead with the venture and formed
CONCORDE,"
Because Alvarez dropped out of the venture, it can be said to be a Benelux concern. The manufacturer in Italy is a bit mysterious: early models of Columbus-tubed frames were said to have been made in the same factory as then built Ciocc, Conti and John frames (remember that video that shows the operation, with awful "pop-classical" soundtrack? that's the place) which would have been the after Pelizzoli sold off the Ciocc name and was no longer involved. Later models have been "positively" IDed as having been built by the Bonati Brothers operation, who also were making Ciocc frames at that time (and many other brands). One story is that the frames were shipped to Holland or Belgium in primer to be painted and assembled there, so they can be claimed to be "Made in Benelux", but in my book those frames are Italian-made. Similar practices were established by Ten Speed Drive and Lewis Imports in the USA (lower Customs/Duty fees).
I'm partial to this brand and congrats on a great addition to your stable!
But Concorde did sell some bikes that could be considered "lower-end" (Voyager model, Tange #5 frame with Shimano 400) but we never saw them in NorthAm, they were just for the Benelux market.

Last edited by unworthy1; 07-05-16 at 11:04 AM. Reason: Bonati not Billato, so say some...
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Old 04-05-13, 12:10 PM
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They also had some lugged aluminum bikes that were manufactured by Bridgestone.
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Old 04-06-13, 03:54 AM
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Seems like a lot of Concorde bicycles are popping up these days, the OP's being the nicest of the bunch. I picked up an eighties something made in Italy Concorde Columbo cross bike frame set just a couple of weeks ago. The frame might be a bit small, but I intend to build it up and give-er-a-go anyway. I should add that my Concorde can't hold a candle to the OP's...

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Old 07-04-16, 11:52 PM
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Originally Posted by Zieleman
Very nice frame mapleleafs-13! It is indeed a Dutch brand made in Italy, I also heared made by Ciöcc. Like Koga-Miyata, some smart guys from 'the Neitherlands' () hooked up with foreign quality framebuilders to make an interesting brand and with smart marketing - pro team sponsorship - they sold a sh*tload of bikes. Both high-end as mid-range, no low-end I believe. Yours is pretty high-end with the SLX tubing (or does it say TSX?), Cinelli BB and all the panto going on, though I thought the top model was called the Aquila. But brand naming could be different in Canada. Anyway a great score!
Do you have any more information on how they marketed their brand?
They do sound like some smart people
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Old 07-05-16, 02:16 AM
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Originally Posted by nordicsea
Do you have any more information on how they marketed their brand?
They do sound like some smart people
The most important marketing in my book:
The PDM team

Sean Kelly, Lemond, Pedersen, Alcala, Bishop, Rooks, Delgado, etc

PDM - Concorde
PDM - GIN MG - Ultima - Concorde
PDM - Ultima - Concorde
PDM - Ultima - Concorde

https://www.cycloretro.com/#!sean-kel...4iq/image_1uj5

https://sicycle.wordpress.com/2016/0...last-25-years/

Famous riders are good marketing. One thing to take into account - though - maketing is one thing - what they actually rode and who built their frames might be a totally other thing than what the decals say.

Last edited by styggno1; 07-05-16 at 02:27 AM.
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