Pretty Sad Story About 7 Eleven Co & the 7 Eleven Racing team
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Pretty Sad Story About 7 Eleven Co & the 7 Eleven Racing team
So out of curiousity, I wrote an email to the 7 Eleven folks, hoping to find out if there was a way i could purchase some old 7 eleven cycling team stuff(adverts/posters/caps/a jersey maybe), and I received an email response stating that they have NOTHING from the team in any sort of archives, which is sad. Such a great team, and a major reason for cycling becoming so popular in the states, and the company seems to not give a crap about preserving it's legacy or its involvement with the team. I'm really disappointed, I get it was awhile ago, and the team is now defunct, but certainly you'd think someone there within the company would've kept some sort of archives, or materials from the team, for a historic/company aspect? Very sad and very disappointing.
Here's the email response i received:
Here's the email response i received:
Dear Mr._______
We thank you for your email. In response to your inquiry, unfortunately, we no longer have any of the Sports Marketing promotional items 7-Eleven racing team. I actually worked for the manager that managed the cycling team and there are no archived documents or even the jersey team shirts left from this program. I apologize for the disappointment.
Janey Appia
Manager, Guest Relations
We thank you for your email. In response to your inquiry, unfortunately, we no longer have any of the Sports Marketing promotional items 7-Eleven racing team. I actually worked for the manager that managed the cycling team and there are no archived documents or even the jersey team shirts left from this program. I apologize for the disappointment.
Janey Appia
Manager, Guest Relations
Last edited by LemondFanForeve; 03-28-12 at 08:16 PM.
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Yeah, that is disappointing. I used to race against those guys and you could go to the 7-11 after the race and get a Big Gulp cup with one of the guys in the race's picture and bio on it. Good times.
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I remember that. They did something similar in Detroit, they had cartoon pictured cups of a few of the riders on their slurpee/big gulp cups. I remember once, they even gave away team posters if you bought a big gulp. Thats cool that you used to race against them. I'm just really surprised that as popular as the team was, they didnt keep anything from it.
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I've seen reproductions of the old 7-Eleven jersey. In the mid-'70s 7-Eleven sponsored the construction of velodromes in Colorado Springs (still badged "7-11 Velodrome"), San Diego, and San Jose.
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Jerseys, caps, gloves, lots of stuff shows up all the time. But it comes from clothing companies, not from 7-Eleven corporate.
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Yeah the corporate offices I'd be surprised if they still had stuff just sitting around after all this time. Maybe some promoter or something does somewhere, but I'd doubt corporate would.
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Janey didn't include a coupon for a free Slurpee or a Big Gulp?
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In 2011, Descente, (the original mfgr), produced a run of 7-Eleven jerseys, but they were only sold by a couple online shops, and were sold out before I learned about it.
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There's a guy on ebay that has some original vintage newspaper photographs from the Tour De Trump that shows the 7-11 team in some cool candid shots circa 1989:
https://www.ebay.com/itm/MC-PHOTO-agd...item4163abd9f1
https://www.ebay.com/itm/MC-PHOTO-agd...item4163abd9f1
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Which is why I was so surprised by their response, it's obvious there's still a demand for that stuff. I'm sure Southland could make a nice little profit if they'd have kept some of that old stuff, fans would've eaten it up.
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To the OP...I presume you've already read the new 7-Eleven book? If not, you'll find it a treat.
Last edited by smoore; 04-01-12 at 10:41 PM.
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I was sitting at a traffic light in Boulder yesterday when a roadie passed thru on the cross street with a 7-Eleven jersey. It was very sharp-looking.
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If you've ever been to Detroit, think about the car museums run by the manufacturers there. Its more normal than not, I think, for companies to preserve their heritage and history as a way of maintaining a distinct identity or corporate culture. Perhaps 7-11 is just run by accounting computers.
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If you've ever been to Detroit, think about the car museums run by the manufacturers there. Its more normal than not, I think, for companies to preserve their heritage and history as a way of maintaining a distinct identity or corporate culture. Perhaps 7-11 is just run by accounting computers.
Last edited by LemondFanForeve; 04-03-12 at 02:11 AM.
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If you've ever been to Detroit, think about the car museums run by the manufacturers there. Its more normal than not, I think, for companies to preserve their heritage and history as a way of maintaining a distinct identity or corporate culture. Perhaps 7-11 is just run by accounting computers.
1) The car companies actually make the products and own them. A cycling sponsor only pays money to have their name/logo on the kit, while someone else owns the teams.
2) Big difference between keeping models of cars for display and having piles of team kit.
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