Yeah, I was going to say - they've been around a long time. As a kid in the early 80's I always assumed they were Italian. At the time every shop in town was full of Italian frames - aside from the walls full of Mercians at the Boulder Spoke and that one 753 Raleigh the same shop had everything was Italian. Ciocc, Gianni Motta, Colnago, De Rosa, Gios, etc. And of course I assumed Serotta was Italian as can be, right? What could be more Italian sounding than Serotta? Guess not, huh? LOL