C'mon from Boston, whats the shop? (If you want give a hint and we'll know)

When it comes to wheels, specifics are a must and "interviewing" the builder. Spec'ing every detail of the wheel is needed unless you know you are working with a real pro. Things like label direction, how will they prep the nipples, how is it tensioned, truing tolerance....

I understand your disappointment. In almost any service business, you are looking for the craftsman, not just the professional; and they can be very hard to find.