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Old 03-30-10 | 04:46 PM
  #15  
neil
Senior Member
 
Joined: Mar 2009
Posts: 737
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From: Edmonton, Canada
Originally Posted by Artkansas
Since I work in advertising, I'd be hypocritical to have the ads blocked, wouldn't you say?
In general, I'd say no. I know a few bloggers (who are successful enough to earn a decent secondary income) whose essential attitude towards adblock is this:
- cost-per-impression ads don't pay off very quickly, the good money is in pay-per-click
- adblock users wouldn't click on ads anyway, but are actually interested in your content
- indeed regular readers don't really click on ads much at all
- both groups increase site traffic, which leads to more exposure, which leads to higher google rank
- the sheep that google brings in click on ads
- PROFIT!

Regardless, I work for an oilfield services company, yet consume very little oil. I don't feel hypocritical...I'm just profiting off of other peoples' addiction.
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