The clientele the store caters to are likely not hard core riders, who would know better. They are appealing to select market, and if they are staying in business, must know their market well.
Anyway, more power to 'em. I'll get to buy a like new frame off craigslist in a couple of years for pennies on the dollar.
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"If it first you don't succeed, try, try again. Then quit. There's no use being a damn fool about it." - W.C. Fields