someone needs to take a look at this page:

http://www.competitivecyclist.com/ro...nto1-6495.html

wilier cento-uno with 105 at $5687...

this might not be totally on point, but a lot of bikes in the show room come with platform pedals, too. so while they might not be "demo bikes" per se, they are probably showroom bikes. after all, components (even cheap ass components), give you a perspective of what the bike looks like, and, to the untrained eye, will probably look better than just a frameset