Originally Posted by
Commodus
if you think Rivendell is trying to sell bikes based on the name, it's your reading comprehension that's lacking, not the bikes.
They are selling bikes based on the name. They discontinued the popular Bleriot model because some shops were offering it for below the MRSP - and Riv didn't want to tarnish their image with a "cheap" bike. So they canceled their deal with QBP (the distributor for the shops) and sat on top of the remaining stock, offering the remnants at "classy" prices.
Originally Posted by Grant's Own Words
I got tired of too many dealers de-dignifying it as a loss leader, and so
I'm just pulling the plug on the whole Bleriot program.
De-dignifying? Like a bicycle is a person and can hold dignity? Silly, but I guess it makes him think his bicycles are more special...