Today I was just surfing bike shops online and for no apparent reason I clicked on the new Ultegra 6700 groupset to add it to the basket.

Then I realised that I don't have a bike to attach it to, so I started surfing for a new frame.

Then I realised I would need some wheels, but I already have a wheelset coming so my current low end wheels would be spare so they can go on this new bike.

Then I thought how can I put a good groupset on a new bike but put crappy wheels on it so I needed to buy yet another set of wheels.

Make it stop. Please.