I just bought a Timberland long sleeve 'Smartwool' jersey - not cycling specific, and I don't normally care about brands or labels, but I can tell it's going to be a favourite - comfy, cool when it's hot, warm when it's cold - and didn't offend anyone even after a week's wear hiking and biking in Yorkshire UK and Turkey, temps 0 C to 34 C (whereas synthetics broadcast whiffy pdq)