Originally Posted by
WillJL
It sounds to me like you're talking about radial truing. Its possible that a rim could be bent out of shape though, particularly if you know that it became "un-round" after a crash or a big hit, in which case the solution may not be so easy. Check out this link:
http://www.parktool.com/repair/readhowto.asp?id=81
Its not very bad at all. So if i took it to a bike shop after lacing it, they would be able to kinda kink it out?