i saw an older dude on a ride a few weeks back - plain gray (unbranded) steel frame, everything else was pink, including the cabling. the most color-coordinated bike i've ever seen. I asked someone who knew him what the pink was for, assuming it was like a breast cancer thing. apparently he just "likes it that way." the guy was a strong rider, but probably the most vulgar guy i've ever ridden with. every patch of rough road was F's and JESUS - F - CHRIST and so on.