Pake may be 3rd, but for the price of ~250, its a great value. I think the leader's not worth it for 380 frame/fork, but then again, the green is pretty sweet. Iro's sit right between them at 320, and with reynolds 631... i think its the best choice.
If you like the looks of the leader and can afford it, go for it. If looks dont matter and you want a lighter bike, go iro. If you like color choices and a good price, pick the pake. Bikesdirect windsor is the same as the fuji - a great starter.
Careful when doing a custom build, as that stem and seatpost that are "only" 100 dollars will soon add up. Invest in good pedals/straps/clips, seat, tires, and hubs, as well as contact points such as grips or bar tape. Don't cheap out on the cog/lockring either, as they will chew up your new hub. Fixed/fixed is the way to go with more options, plus, you can mount a freewheel, and get backup just incase you strip one side's threads.