The Shimano cable/housing may be made by Yokozuna. I think Yoko is an OEM supplier.

On Gore Ride-On failures, if you have less than 10,000 mi on a cable-housing set, demand a replacement and demand YOUR SELLER SEND THE CABLE/HOUSINGS BACK TO GORE.

Gore is a world-leader in user/satisfaction/dissatisfaction evaluation and continuous improvement.
if somebody else is making better products, they either figure out how to do a better job, or exit the field, the majority of the time it is the former. They really back their stuff for purchasers' benefit. If they decide, "We don't want to do this," you get a full refund. If they decide to give product-improvement a shot, you get their new product. It's their culture to put stuff on the market, use you as their test pilots, at their cost. Ride Ons are excellent, but Gore is new to this. Are Yokos better? They very well may be. But not for long, if Gore gets your feedback, and thinks it wants to stick with bike cables for the time being.

If an LBS just charges you for another set of cable/housings and dumps your Ride Ons in the dumpster, that's bad practice, it's depriving Gore of essential feedback. If you have to buy new cable/housings, send the old ones to Gore on your own dime, and report what happened. If there is a truly short product-failure time-and-use, they will recompense you.