Originally Posted by robo
Thanks. Looks like i'll be trying to get the rim trued, rather than replaced. Phew! Glad i asked. I was ready to shell out the $90 the 2nd shop wanted to rebuild the wheel (with a cheap rim and straight gauge spokes no less)
Sounds like they're trying to gouge you, you can get a pretty good COMPLETE wheel for that price from Performance (I got a complete set of Mavic 618 rims + XT hubs for $130 from them, for example). Furthermore, even if they replaced the rim, it is normally fine to keep the existing spokes unless they're old and have been breaking frequently.
Basic wheel truing is straightforward, though rather time consuming until you've had some practice. You could buy a $5 spoke wrench and fix this yourself in maybe 1 hour, even if you've never done it before.