Strike #2 relates to the price of the bike. They are offering '10 models on sale for $400, marked down from their normal price of $790. Note that the '11 model's MSRP (per the Masi site) is $545. Little to no changes as far as I can tell between the two model years.

Strike #3 relates to how the sales guy inferred that the info displayed on their kiosk screen was off of their intranet and wasn't available on the internet.