I am alway skeptical of new products but this looks rather interesting and if it was well made and remained solidly fixed in place after adjustments I can see it having many practical uses.
I am involved in the bicycle business at many levels, I run a small shop, work in a larger one as a builder, fabricator, and mechanic, and am looking to carry new products at a new location with a focus on local and North American made products.
And if you want to see this tested at -30C to see how it works... I can do that.
If anything, post up some detailed shots so we can get a better look at this.