The flip-side of this question is: for which brands are you paying the most premium for their "name"?

No offense to any of the companies mentioned, but it has seemed to me that both Trek and Specialized command a bit of a price premium due to their well-known brands, compared to Cannondale, Felt, Scott, Jamis, Giant, etc. (Perhaps Cannondale is sort of between Trek/Specialized and the others.) Note that I'm not ordering the brands in terms of quality - just in terms of price premium paid for the name. As one specfic example, when I bought my Scott CR1 Team for right around $2000, I was looking at very comparable Trek and Specialized models being more like $2400. In the Specialized case it was the same component group and the same wheels, and so the comparison was pretty direct.

I'm only including companies in the above list that have broad product lines in the first place, including lower-end, more mass-market products. Certainly there is a significant "name premium" associated with a lot of other brands, such as Cervelo, Pinarello, Colnago, etc., which may or may not be completely justified, depending on your point of view....