They are light, very strong, and very aerodynamic. When you win and lose *big* and *important* races by fractions of a second, every bit helps. They work.

Zipp 808s have been proven to be just as aero, but Mavics are far more popular.


Oh, and I know the dude in the first photo. He was pretty hipsterific with her purchases. He had lots of money and bought lots of official track stuff just to be different and unique...then ride it on the street for the attention. He's all about getting attention and wants to be the envy of others.