You can start by demonstrating a SUBSTANTIVE difference, one that goes beyond marketing copy. Sure, products are not exactly identical, but what most of these companies who make really expensive bicycles do is create a collabo with the same Taiwanese factories as everyone else. And the same pool of talent that created the frame can make frames that are remarkably similar just down the street, or across the strait.

What the high-end cycling company does is "engineer" branding that is more laterally obvious and vertically apparent. These innovations go beyond the frame itself - they are an integral part of the website copy, helping to achieve a complete psycho-somatic effect on the end user for a truly great cycling experience, pushing the rider's limits beyond what an unbranded frame could ever achieve.

Let's just say that for the differences, those no-name frames are similar enough, and won't cost anyone the race.

By the way, this isn't an "outsourcing" rant about Asian produced frames. My point here is that really nice frames are manufactured overseas - some just cost more because of the extra marketing involved used to "manufacture" a profit margin for traditional bicycle companies. And some don't have the marketing and the margin.